Social Content Creation - Pre-Production, Production, and Post Production
Snack Media Group x @RobesJames
In case you didn’t already notice from the selection of moving images above, I have conducted many roles in content creation behind and in front of the camera. Throughout my personal page on @RobesJames on TikTok, and the hundreds of videos of content.
Snack Tips was an internal campaign offering advice to content creators and businesses. One of the biggest challenges of this series was the high volume of graphics and text, requiring my skills to grow in text and graphic animation and design.
Example on the right.
One particular campaign at Snack Media Group was to create a brand new page utilizing a basic trivia game that integrated subtle product placement of SEEQ, a popular juicy protein brand. Over just a two month period, @JuiceGenius gained millions of views and thousands of followers.
From YouTube to TikTok:
I’ve been creating for the internet since I was 13. Growing up online meant learning how the internet thinks and speaks, how trends move, and how to make the videos that I wanted to watch. That early experimentation turned into a decade of practice that guides how I create today.
Below, I included quick snapshots of early projects to now not because they’re perfect, but because they show where my instincts started and what they could mean for you.
The internet rewards people who love creating, who are okay with being embarrassing, and who want to entertain.